Thursday, August 09, 2007

Get Rich? Or, Die Trying!




How's this for standing behind your product. 3M stacked "Real" money behind their security glass for a bus stop display Ad in Vancuver, Canada. Of course people took their chances with golf clubs and baseball bats to no avail. Now that's what's up, when you not only say your product can do something, but you put it out there for the people to test it--That's bout it.

1 comment:

Anonymous said...

This is ne of the best marketing exerciese eer. This should definietly have gotten more press! 21st Century is on the job