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Mediaweek via Young Global(Happy B-Day)
NEW YORK -- In one of the biggest marketing efforts by a global airline attempting to reach African-Americans, American Airlines has launched a partnership with The Steve Harvey Show, syndicated by Premiere Radio Networks. The multimedia campaign, which launched Tuesday, will run through the end of November. It includes 30-second spots on Harvey's radio show (some voiced by Harvey), a co-branded Web site (featuring travel trips, vacation ideas and other travel information), advertising on the Steve Harvey Web site and branded client content integrated within the program.
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