Hustle News

The Urban Hustle news has been picking up over the last 24 hours. We have a quote in the press release that went out last night although it was edited to my most corporate lingo...

Ali Muhammad, Founder of 21st Century Hustle and former Vibe Magazine executive, said, “Our brand was founded on the principals of Urban Hustle. What’s really exciting about the study is the quantification of this consumer’s clout in the marketplace and their motivations behind reinforcing their “self-brand”. It will be increasingly necessary for marketers to position themselves across their spaces and seek ways to be invited to their exclusive world.”

In other words it is becoming more important for media brands to sell advertisers to YOU, as opposed to the traditional model of selling You to Advertisers. They are going to have to talk to us in our language-The universal language of the Global Grind Culture.


See the entire release!

The Hustle Goes Mainstream: Urban Hustle Study

Some interesting "Hustle" news From Today's Brandweek...Now mainstream advertisers, and marketers have a chance to look at the numbers associated with what we've been doing for years. Hopefully, they can understand that the Hustle is bigger than Crack Slanggin', and petty crime.. Today's Hustle is about building the LIFE of your dreams through the work of your dreams...Not just a career or a job but an entire life of doing what you love and getting paid to do it. Previous generations did what they HAD to do to get BY. This is the generation of being YOU and Getting IT.

According to Alloy Access in New York, Urban Hustlers, as it's dubbing this emerging group of 12-34-year-olds influenced by hip-hop lifestyle, is a powerful consumer market. Its emulation of [Bill] Gates and other entrepreneurs betokens the scope of its ambition and purchasing — these are hardcore shoppers. The "Urban Hustler" segment isn't defined by racial, geographic or other such demographics, but instead by "a shared mindset born out of the unique energy, creativity and diversity of America's urban centers and a shared aspiration for a lifestyle linked by social status and entrepreneurial and prosperous pursuits." The study was conducted with Harris Interactive; Alloy Access is the multicultural marketing division of Alloy Media + Marketing. Current figures verify this trend as no longer confined to inner-city zip codes. Almost 40% of Urban Hustlers live in suburban areas, and close to 40% of them are white. What further distinguishes them is a shared belief in their own influence. Three out of four Urban Hustlers (75%) characterize themselves as someone their friends seek out for advice on the latest trends.

"They are the producers of content and information and trends," said Alloy Access president Tru Pettigrew. "They're not only looking to receive information about what's hot and new, but also produce and create and flip it. It doesn't matter where you start from. You've got the kid who doesn't have a pot to piss in, and Kanye [West], whose mother is a professor but he still has that mindset."

read entire article at www.brandweek.com

Speaking of Maslow and Go Getters

Rush Russell drops his new book "DO YOU " on APRIL 24, 2007. I've attached Russell's description of the book in his own words>>>Press Play!


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I haven't read it yet but it sounds like a Go Getter's version of Kurt Goldstein's "The Organism," and Abraham Maslow's "A Theory of Human Motivation," which were both theories on Self Actualization. I remember Maslow from school, but revisiting Self Actualization as a grown ass man, was really great for the Go Getter tool box.

Here are Russell's 12 laws to success:
• Always Do You
• Have a Vision and Stick With It
• Get Your Mind Right
• Stop Frontin’ and Start Today
• Never Give Less Than Your Best
• Surround Yourself With The Right People
• There are No Failures, Only Quitters
• Science of Success: Plant the Good Seeds
• You Can Never Get Before You Give
• Successful People Stay Open to Change
• Be Powerful, Be Heard
• Spit Truth to Power

Thoughts: Kings Stay Kings

Here's a clip from The Wire where D'angelo Barksdale is teaching the the young soldiers how to play chess after he finds them playing checkers on a chess board. He teaches them by likening the game to their life. If we take the same approach to our life where will we end up on the board?


The best Part of the clip is the thesis of "Why y'all playing checkers with a chess set?"

That is what most of us are doing by not looking at the bigger picture, and using the tools we have, to get the life that we want. We do shit like work at jobs we hate then just go to work,bust our ass and come home. Wake up...Repeat. All that Just to pay for the plasma that entertains us, and the car that makes us feel good driving to work. The game is not that your boss is king and you are not. The game is that you are the boss of your life and dreams. Work strategically to get the life,family and work of your dreams.

Jay Z Said...
Niggahz playing Checkers wid Chess playing Hov
This game is over I dunno if y'all know
You in a hole.


I Say: Get out of that hole. Invest in yourself, because if you don't your life belongs to someone else and when its over its over..and You dug the hole for yourself.

Bottom line is the Kings Stay Kings...Be the King of your own Life.