The Urban Hustle news has been picking up over the last 24 hours. We have a quote in the press release that went out last night although it was edited to my most corporate lingo...
In other words it is becoming more important for media brands to sell advertisers to YOU, as opposed to the traditional model of selling You to Advertisers. They are going to have to talk to us in our language-The universal language of the Global Grind Culture.
Ali Muhammad, Founder of 21st Century Hustle and former Vibe Magazine executive, said, “Our brand was founded on the principals of Urban Hustle. What’s really exciting about the study is the quantification of this consumer’s clout in the marketplace and their motivations behind reinforcing their “self-brand”. It will be increasingly necessary for marketers to position themselves across their spaces and seek ways to be invited to their exclusive world.”
See the entire release!
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