from inc.com
When it launched in 1998, Netflix (NASDAQ:NFLX) threatened to make the video store obsolete. Boasting quick turnaround and no late fees, the DVD-rental-by-mail company, which is based in Los Gatos, California, zoomed to nearly a billion dollars in revenue. Now, however, the company finds itself losing market share to a resurgent Blockbuster (NYSE:BBI), which began offering a cheaper DVD-by-mail service last year--one that also lets users pick up new DVDs at any of the company's 5,000 stores. In a bid to keep up, Netflix matched Blockbuster's lower pricing this summer, only to see its stock price drop. Can the onetime matinee idol find its way back into the limelight? We asked some entrepreneurs what they would do if they ran Netflix. read the responses
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